Clean Label Reformulation
- Consumers are demanding simpler ingredients and more transparency when it comes to reading food and beverage labels.
- Regulatory changes demand that growing businesses stay on top of food and beverage flavor trends.
- Metarom USA helps you develop new flavors while maintaining texture and shelf life, and meeting demand.
Knowing what’s in your food should be a given, and consumers know you shouldn’t have to crack some secret code to figure it out. The growing clean label reformulation trend is here to stay, with shoppers demanding a shorter list of clean and natural ingredients. How can you jump on board this trend? At Metarom USA, we help guide our clients, large and small, through the process of using natural flavors, herbal substitutes, and botanical ingredients in their food and beverage products.
Why Use Clean-Label Ingredients?
In short, buyers are looking for simpler, more natural ingredients. Consumer demand for transparency is behind the clean label reformulation movement, but regulatory pressure on clean labels is also a driving force. Shoppers want to recognize the ingredients without having to look up unknown words or wonder what they are about to consume. Here are a few examples of ways Metarom USA can guide your brand toward clean label reformulation:
- Swap out artificial dyes such as Red 40 with more natural substitutes (beet juice, annatto) or eliminate dyes from the product altogether.
- Stick to a shorter ingredient list with simplified language and recognizable words.
- Use functional flavors such as extracts, concentrates, and botanicals.
Our team of flavor specialists draws upon a wealth of global experience. We help your company meet local regulatory standards and consumer demand.
Transition to a Clean Label Reformulation Seamlessly
One of the biggest concerns we hear from our partners is the worry about losing the integrity of an existing product. As a brand strives to achieve its authentic clean-label ingredients and homemade potential, it is crucial to consider the pros and cons of ingredient selection to maintain a balance.
After all, replacing artificial additives can impact the texture, shelf life, and composition of your final product. Here are some important considerations as you move forward in the process:
- When meeting consumer demand for transparency, transitioning to natural ingredients can be a balancing act that may impact the texture in some way, but we help you find solutions.
- Discover how our team supports you in achieving clean label reformulation without compromising on structure.
- We help examine the shelf life of your product and analyze market trends to determine if it can withstand the regulatory pressure on clean labels.
In an ever-changing industry, Metarom USA aims to guide you through the process step-by-step and help your brand shift gears when it’s most important.
Building the Best Flavor Profiles Together
As a leader in the food and beverage flavor industry, we have experience working with international partners to build flavor profiles that are simply the best. Don’t be surprised if the process of moving toward a clean label reformulation leads your growing business to discover a hidden gem.
- We use cutting-edge technology, including AI tools, to analyze wellness trends, new flavor demands, and global shifts.
- Our team respects your long-term goals and the consumer demand for transparency in building products with clean-label ingredients.
- Artificial additive replacement is a key component of responding to the regulatory pressure on clean labels.
Building the best flavors goes beyond getting the right balance of salty and sweet. Work with us and discover how a tailored flavor formulation helps you get it right.
Discover Our Flavor Formulations
Drawing from authentic natural food flavors, we specialize in a selection of formulations that make the transition toward clean label reformulation easier than ever. Our ACTI’SENS process uses careful attention to detail while meeting the highest international standards.
- We draw from high-quality and locally sourced ingredients wherever possible.
- Our products are Non-GMO, TTB compliant, and can use Vegan or Kosher-friendly ingredients.
- We have a plethora of certifications, including SQF, Organic, and Kosher.
Explore some of our flagship products and ask our team for a free sample today.
Work With Nutritional Flavor Engineers
Our experienced flavor engineers are nutrition experts, making us the perfect partner for clean label reformulation. If you aren’t well-versed in these new developments, it’s okay. We take the reins and guide you through each step. We can even help you create low-fat, vegan, dairy-free, and non-GMO options and more.
- We work with you to gain a better understanding of the regulatory pressure on clean labels.
- Our team provides nutrient-rich food ingredients that enhance consumer health instead of detracting from it.
- You’ll work with specialists in matching clean-label ingredients to your precise needs and help meet consumer demand for transparency at the same time.
We work with you to find the best nutritional ingredients for your product.
Create Custom Solutions With Metarom
Stay updated on the latest developments and discover the easiest way to clean label reformulation while staying true to the core of your vision. We work with you to develop flavor solutions in-house, including the use of natural fat replacers, bitter blockers, and specialized masking agents, all while maintaining a natural approach. Make an appointment to tour our state-of-the-art facility based in San Diego, CA, or reach out to our team for an online consultation.

